![]() ![]() ![]() On January 13th, Instagram user notshrmapproved posted a meme using the image as a GIF, gaining over 50,000 views and 2,200 likes in five days (shown below, right). For example, on January 12th, 2022, Instagram user dyankmemes used the image in a meme, gaining over 1,900 likes in six days (shown below, left). In January 2022, a subtitled screenshot of the scene started to become popularized as a reaction image in image macros. On December 28th, posted a version of the meme that gained over 18.7 million views in roughly a month. On December 25th, two other accounts dedicated to the meme, and opened, boasting over 905,000 and 130,000 followers in under a month. The next day they posted a video of an actor at Disney World playing Gaston calling a woman ugly, gaining over 25 million views in the same span of time. On December 22nd, TikToker an account dedicated to the reaction clip, posted their first video, attaching it to footage of a roast battle between Siri and a man, gaining over 180,000 views in four weeks. This is the earliest known use of the clip as a reaction. On December 20th, 2021, TikToker posted a video of Billie Eilish talking about how if you give an ugly guy a chance he "thinks he rules the world," followed by a kid calling her out for using autotune, then the clip of He yelling "emotional damage," gaining over 13 million views in four weeks (shown below).
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